Last updated: November 21, 2024
This chart is designed to improve visibility and transparency on the data we collect and use. It is not meant to replace our Privacy Policy. Here, you can find the information we receive about you, the purpose of that information, the legal reasons for that collection and/or use, and how long we keep that information.
| Why We Process the Data | What Personal Data is Processed | Legal Ground for the Processing | Retention Period |
|---|---|---|---|
| To create and manage your account | Mandatory profile data (Name, phone number, country, timezone, date of birth, profile picture) | Performance of the contract between you and Aura | For the duration of the services or until you request deletion of your account |
| To help you find and invite friends to Aura | Contacts Data | Contractual necessity | For the duration of the services or until you request deletion of your account |
| To improve app performance and user experience | Usage Data (session start and end times, interactions, moment participation, etc.), Performance Data (time taken for specific functions or actions, completion rates, etc.), and Permissions Data (whether access to notifications, camera, or gallery is enabled). | Legitimate interests to provide and improve the service | For the duration of the services or until you request deletion |
| To communicate with you about features and inquiries | Communications Data (Support requests, feedback) | Performance of the contract between you and Aura | No longer than 24 months or until you request deletion |
| To ensure security and compliance | Connection and Technical Data (IP address, operating system, device identifiers, etc.) | Legitimate interests to maintain security and functionality | 2 years from collection or until you request deletion |
| To share content and interact with others on Aura | Interaction Data (Friend invitations, comments, reactions, etc.) | Performance of the contract between you and Aura | For the duration of the services or until you request deletion of the data |
| To allow users to create and share content | Content Data (Moments, profile photos, videos, emojis, captions, comments) | Performance of the contract between you and Aura | For the duration of the services or until you delete the content |
| To provide optional account features | Optional Data (Email address) | Performance of the contract between you and Aura | For the duration of the services or until you request deletion |
| To enhance user experience with location-based features | Geolocation (Mandatory for geofencing, only collected when features are interacted with, not in the background) | Legitimate interests for geofencing accuracy | For the duration of the services or until you delete the content |